Content Writing and its Types

Do you want to have a side hustle? Are you passionate about writing? If Yes, Content writing is for you.

Content Writing is the process of writing in digital media platforms. When writing is considered, we can see people writing articles in newspapers, magazines, ads, etc.... In the recent era, due to advancements in technology, more traffic is moving towards digital platforms like FB, Insta. It becomes obvious for business owners to advertise their products or services on those platforms. Here booms a profession called content writing. These professionals are called content writers.

Content writers are those who write well-researched content based on the requirement of business owners. The primary job of content writers is to provide value to audiences, inspire them, and take them to the next stages such as buying a product or email - subscription or anything.

TYPES OF CONTENT WRITING

Just like how you choose your food from the menu card, you can choose your niche from the content writing menu. I have kept 5 of those on the table.

Blogging

Blogging is an informational piece of content. It is a site where writers share their thoughts. It provides you knowledge on a particular niche.

Blogging is essential to build authority and credibility on social media. You can write personal blogs or business blogs or anything of your interest. It helps you to attract the right kind of audience and boost traffic to your site.

Email Newsletters

Email newsletters are emails sent out to subscribers to keep them informed about the latest updates on any product or service.

These newsletters are very essential to engage with the audience. This letter should be in such a way that it should prompt the audience to take CTA(Call To Action).

Social Media Posts

Social media posts are ads you see on social media platforms. These ads are shared by business owners to advertise their product or service among a large group of audiences.

Social media posts should be short and also be engaging. This can attract your audience quickly.

Web Copy

Web copy is writing for a website. You write content about their home page, about page, their products, and services or anything.

Web copywriters should guide customers throughout the website. Content should promote or sell the product or service.

Video Scripts

Video scripts are writing scripts for videos. Videos are extensively used in all fields for sharing content. Writing engaging content for videos is high in demand.

A well organized and engaging script is very much essential for this high demanding skill.

ESSENTIAL SKILLS FOR CONTENT WRITING

I have given you some basic information on content writing. Now you are not an alien in this field. Following are the basic skills required for this art,

Research Skills

Researching the topic is more important than writing. More than half of the time has to be utilized for research purposes. You have to read a minimum of 10 to 15 articles for a particular niche. Providing well researched and organized content will get you higher in this field.

Basics of SEO

SEO is Search Engine Optimisation used by Google to rank your article on a web page. This is done by using keywords. Keywords are the most common search words used by audiences to search for particular topics. Using a considerable amount of keywords in your article can help improve your google ranking.

Basics of English

Knowing basic English is more than enough for content writing. Forming meaningful sentences, having correct grammar(if not you can use grammar checking tools) and spelling is the basic requirement. It is not necessary to use flamboyant English. As your writing for a wider set of audiences, it is more prominent to use common words

Organizing Skill

You have completed your research and collected all points. Now it is important to organize your content. You have to start with an introduction, main content and a conclusion. You should not write very long paragraphs or too many short lines. You should include headings and subheadings, making it easy for readers. Point is, you should skim your content accordingly to improve page readability.

These are the 5 skills I consider to be more important than giving a try in this field. Hope you find this article useful if you're new to content writing.